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The rulebook MrBeast followed to build his $1B creator empire

Greg Isenberg
252K subscribers
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5.5K views 6 months ago The Startup Ideas Podcast Episodes
My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document Timestamps: 00:00 Intro 01:00 Initial Thoughts 02:38 Clarity of the Goal 03:14 YouTube is eating all media: 04:14 A, B, C player framework 05:02 How to go viral 08:09 Why isn’t MrBeast building the Y-Combinator of Creators? 08:59 He defines his own language. ie: lull, reengagement 11:13 Startup Idea 1: Audience and Engagement Insights Software for YT 12:19 Obsession is a prerequisite 13:00 Bias for Action 13:49 Grounds Himself 15:41 Constraint Fuels Creativity 17:27 Always have a Backup Day 18:42 Communication is key 19:24 Leverage Experts 21:42 "No does not mean no" can get toxic 22:43 Meritocracy 23:14 His numbers are HUGE 25:50 Keep things simple 27:02 Work Life Balance Debate 28:07 What is the goal of our “content” 29:24 Ads as Content 30:05 Does his culture scale 30:59 His incentive structur 32:16 Final thoughts 1) YouTube is eatin …...more
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Intro

0:00

Initial Thoughts

1:00

Clarity of the Goal

2:38

YouTube is eating all media

3:14

A, B, C player framework

4:14

How to go viral

5:02

Why isn’t MrBeast building the Y-Combinator of Creators?

8:09

He defines his own language. ie: lull, reengagement

8:59

Startup Idea 1: Audience and Engagement Insights Software for YT

11:13

Obsession is a prerequisite

12:19

Bias for Action

13:00

Grounds Himself

13:49

Constraint Fuels Creativity

15:41

Always have a Backup Day

17:27

Communication is key

18:42

Leverage Experts

19:24

"No does not mean no" can get toxic

21:42

Meritocracy

22:43

His numbers are HUGE

23:14

Keep things simple

25:50

Work Life Balance Debate

27:02

What is the goal of our “content”

28:07

Ads as Content

29:24

Does his culture scale

30:05

His incentive structur

30:59

Final thoughts

32:16
The rulebook MrBeast followed to build his $1B creator empire
158Likes
5,537Views
Sep 202024
My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document Timestamps: 00:00 Intro 01:00 Initial Thoughts 02:38 Clarity of the Goal 03:14 YouTube is eating all media: 04:14 A, B, C player framework 05:02 How to go viral 08:09 Why isn’t MrBeast building the Y-Combinator of Creators? 08:59 He defines his own language. ie: lull, reengagement 11:13 Startup Idea 1: Audience and Engagement Insights Software for YT 12:19 Obsession is a prerequisite 13:00 Bias for Action 13:49 Grounds Himself 15:41 Constraint Fuels Creativity 17:27 Always have a Backup Day 18:42 Communication is key 19:24 Leverage Experts 21:42 "No does not mean no" can get toxic 22:43 Meritocracy 23:14 His numbers are HUGE 25:50 Keep things simple 27:02 Work Life Balance Debate 28:07 What is the goal of our “content” 29:24 Ads as Content 30:05 Does his culture scale 30:59 His incentive structur 32:16 Final thoughts 1) YouTube is eating all media: • 99% of TV shows would flop on YouTube • Platform-specific content is crucial • MrBeast: "We are not Hollywood" 2) A-player mentality: • Only hire obsessive, coachable people • B-players can be trained, C-players must go • "There's only room for A-players here" 3) Re-engagement strategy: • Hook viewers at 3-minute mark • Use spectacles that only MrBeast can do • Example: Carl watching Josh in prison video 4) Data-driven content: • Creators are data scientists, not just entertainers • 60M views = same as presidential debate • Obsess over audience retention graphs 5) Constraints fuel creativity: • Don't rely on big budgets • Example: Year's supply of Doritos is more engaging than $20k cash • "Creativity is the answer, not money" 6) Communication is key: • Define when to use in-person, email, or text • No excuses, move on mentality • "Late" isn't in MrBeast's dictionary 7) Consultants are cheat codes: • Leverage expert knowledge • Example: Call previous world record holder • "Consultants are a gift from God" 8) Brand deal integration: • Make ads part of the content • Avoid boring, scripted brand mentions • Goal: No viewer realizes it's an ad Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startu... 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter:   / gregisenberg   Instagram:   / gregisenberg   LinkedIn:   / gisenberg  
232 episodes
The Startup Ideas Podcast Episodes
Greg Isenberg

Follow along using the transcript.

Greg Isenberg

252K subscribers