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How to build a million dollar sales funnel using Facebook Ads
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Sep 162024
I’m joined by Jonathan Courtney, as we deep dive on how to set up million dollar sales funnels. 1) Startup Idea 1: Paid Ads Agency • Huge market for one-person ad consulting businesses • Target specific verticals (e.g., hair salons, female info product owners) • Take a cut of revenue instead of charging upfront 2) Facebook ads still crush it (for 40+ demo): • Still effective for 40+ demographics • AJ&Smart spends $80k/month on FB ads • 318% ROI in June ($252k revenue from $80k spend) "Meta ads are only dead for people under 35" - Jonathan 3) Funnel basics: • Opt-in page → Free training video → Call booking • Use ClickFunnels for quick tests • Use Framer for validated funnels Pro tip: Automate everything possible in your funnel 4) The book funnel strategy: • Offer free digital + physical book • Lose money upfront to get email addresses • Monetize later with other offers Example: http://workshopperplaybook.com/ 5) Copywriting hacks: • Focus on increasing status (even for B2B) • Use pain vs. pleasure framework • Adjust tone based on economic conditions Key insight: Status increase drives purchases, even in corporate training 6) Jonathan's funnel philosophy: • Don't obsess over tracking every conversion source • Focus on overall company growth • Prioritize Facebook ad spend ROI "You have your monthly P&L. You just make sure your company is growing" - Jonathan To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startu... FIND ME ON SOCIAL X/Twitter:   / gregisenberg   Instagram:   / gregisenberg   LinkedIn:   / gisenberg   FIND JONATHAN ON SOCIAL X/Twitter:   / jicecream   LinkedIn:   / jonathan-courtney-4510644b   Episode Timestamps: 0:00 Intro 06:29 Startup Idea 1: Paid Ads Agency 26:06 Funnel Hacking and Conversion Optimization 34:21 AJ & Smart Funnel breakdown 44:15 Copywriting Hacks
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Greg Isenberg

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Greg Isenberg

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