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How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life Paperback – December 30, 2014
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Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he’s followed since he was a teen: invite failure in, embrace it, then pick its pocket.
No career guide can offer advice that works for everyone. As Adams explains, your best bet is to study the ways of others who made it big and try to glean some tricks and strategies that make sense for you. Adams pulls back the covers on his own unusual life and shares how he turned one failure after another—including his corporate career, his inventions, his investments, and his two restaurants—into something good and lasting. There’s a lot to learn from his personal story, and a lot of entertainment along the way. Adams discovered some unlikely truths that helped to propel him forward. For instance:
• Goals are for losers. Systems are for winners.
• “Passion” is bull. What you need is personal energy.
• A combination of mediocre skills can make you surprisingly valuable.
• You can manage your odds in a way that makes you look lucky to others.
Adams hopes you can laugh at his failures while discovering some unique and helpful ideas on your own path to personal victory. As he writes: “This is a story of one person’s unlikely success within the context of scores of embarrassing failures. Was my eventual success primarily a result of talent, luck, hard work, or an accidental just-right balance of each? All I know for sure is that I pursued a conscious strategy of managing my opportunities in a way that would make it easier for luck to find me.”
- Print length256 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateDecember 30, 2014
- Dimensions5.44 x 0.72 x 8.36 inches
- ISBN-101591847745
- ISBN-13978-1591847748
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Editorial Reviews
Review
—Kirkus Reviews
“Scott Adams has drawn nearly 9,000 Dilbert cartoons since the strip began, in 1989, and his cynical take on management ideas, the effectiveness of bosses, and cubicle life has affected the worldview of millions. But he built his successful career mainly through trial and error—a whole lot of error, to be exact.
—Harvard Business Review
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
This is not an advice book. If you’re ever taken advice from a cartoonist, there’s a good chance it didn’t end well. For starters, it’s hard to know when a cartoonist is being serious and when he or she is constructing an elaborate practical joke. I’ve crafted pranks that spanned years, sometimes when no one was in on the joke but me.
On top of that, I’m getting paid to write this book, and we all know that money distorts truth like a hippo in a thong. And let’s not forget I’m a stranger to most of you. It’s never a good idea to trust strangers.
I’m also not an expert at anything, including my own job. I draw like an inebriated howler monkey and my writing style falls somewhere between baffling and sophomoric. It’s an ongoing mystery to me why I keep getting paid.
Most advice-like books take the view that the author is an omnipotent source of knowledge and the reader is an empty vessel of dysfunction. I approach this book with a more realistic humility. For starters, anyone who reads this sort of book is likely to be brighter than the average citizen, and, in far too many cases, brighter than me.
Product details
- Publisher : Portfolio; Reprint edition (December 30, 2014)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 1591847745
- ISBN-13 : 978-1591847748
- Item Weight : 8 ounces
- Dimensions : 5.44 x 0.72 x 8.36 inches
- Best Sellers Rank: #42,600 in Books (See Top 100 in Books)
- #63 in Self-Help & Psychology Humor
- #68 in Job Hunting & Career Guides
- #565 in Fiction Satire
- Customer Reviews:
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About the author

Scott Adams is the creator of the Dilbert comic strip that is published daily in thousands of newspapers and websites all over the world. Adams also authored several non-Dilbert books as well. He is co-founder of Whenhub.
Dilbert comics: Dilbert.com
WhenHub: WhenHub.com
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Customers find the book well-written and entertaining, with practical insights on structuring life and achieving success. They appreciate the author's unflagging optimism and humorous writing style, with one customer noting it's written in true Dilbert style. The book receives positive feedback for its value, with customers saying it's worth the investment, and one review highlighting its unique perspective on affirmations.
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Customers find the book very well written and fun to read or listen to.
"...Fitness is the lever that moves the world. Simplicity transforms ordinary into amazing. Adams, Scott (2013-10-22)...." Read more
"...Simplicity can produce amazing results Adams writes in a simple style, and makes it easy for the reader to read this book in short bursts, as..." Read more
"...Overall this is a useful and interesting book. I look forward to testing some of his suggestions and seeing if they improve my life...." Read more
"...his experiences and methods in his own life on making it easier to do the right behaviors, and thus making it easier for him and us to choose the..." Read more
Customers find the book's advice practical and useful for everyone, providing insights on structuring life and focusing on what can be improved.
"...Some writers have helpful suggestions for improving morning rituals, getting more work done, and becoming a better conversation partner...." Read more
"...The book contains lots of interesting details about Adams' rise to fame, his many failed ventures, and some personal health struggles, all with..." Read more
"...The tone of this book is quite serious - there are even research footnotes - and it is clear that Adams believes he has something important to..." Read more
"...think it would be like to have the good fortune of knowing a sharp, successful, resolute person who was willing to share his thoughts, over time and..." Read more
Customers enjoy the book's humor, finding it an entertaining read with engaging essays and witticisms, with one customer noting it's written in a quirky-funny style reminiscent of Dilbert.
"...not under the guise of self-help, but through thoughtful and entertaining essays that provide can provide benefits...." Read more
"...A fan of any of those things will enjoy this easy, fun read...." Read more
"...Fortunately much of the book is entertaining and includes humorous examples to lighten the occasionally sententious tone of some..." Read more
"...The book was entertaining and there were moments when I found myself laughing out loud at his funny takes on everyday occurrences...." Read more
Customers appreciate the system thinking in the book, with several noting that the underlying philosophy is spot on.
"...that Adams consistently urges the reader to experiment, to be open minded, and not to follow the advice of cartoonists...." Read more
"...This is a book of opinions. That make good sense...." Read more
"...I really enjoyed Scott's independent thinking and challenges of conventional wisdom throughout this book, especially as it contrasts with other self-..." Read more
"...This book takes the middle path, and does so in a hilarious, convincing way...." Read more
Customers find the book very much worth the investment, appreciating its great price and noting it's well worth the time.
"...to provide quick energy boosts without a lot of calories, is worth considering...." Read more
"...it is worth the small investment in time and money...." Read more
"...his analysis using the persuasion filter to predict Trump's win to be valuable and accurate. In support of Scott, I bought and read this book of his...." Read more
"...Well worth it." Read more
Customers enjoy the stories in the book, finding them inspiring and well-told, with one customer noting how they span from Miami to New York State.
"...In this book he has laid out in a narrative style HOW he got to be a success, and lays out that system for you...." Read more
"...That-being-said, his story is and interesting story and as a bio of a guy who has made a real cultural impact..." Read more
"...Above all, he is a great story teller that uses his experience to inspire us...." Read more
"...He tells a carefully downplayed dramatic story about his challenges that exemplifies his every point...." Read more
Customers appreciate Scott Adams' talent, describing him as a brilliant and intelligent man.
"...Scott Adams is, by any definition of the word, a highly intelligent and successful guy who is an ORIGINAL THINKER...." Read more
"...Scott keeps everything practical and through recounting different times of his life, he teaches new ways of approaching problem solving,..." Read more
"...but (if you want to) buy it to learn about a singular, and engaging personality who is also off-putting at-the-same-time." Read more
"...For example, Scott talks about affirmations. This is no different than what Earl Nightingale talks about in his Strangest Secret...." Read more
Customers find the book encouraging and motivational, appreciating its unflagging optimism and positive attitude, with one customer noting how it helps build life satisfaction.
"...- Approach work and life with a positive attitude. “Positivity is far more than a mental preference...." Read more
"...chance has arrived; Read the book, improve your smartness, and live a happier life." Read more
"...Maybe my goal for this year. It has to do with thinking super positive thoughts, and those things will happen...." Read more
"...sure, reading this book expanded my own insights and put me in a very positive frame of mind. Thank you for that, Scott...." Read more
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- Reviewed in the United States on January 26, 2015I have a weakness for self-help books. The sad truth is that I’ve known for a long time that my self needs help—of all kinds. I also like to learn and try out new ideas and ways of living. This reading history—this quest—for an improved self hasn’t cured my many flaws, but on the whole, I think I’d be the worse off for not having tried some of the ideas that I’ve encountered. Of course, the quality of the advice that you get from what we call self-help books varies immensely. I think it appropriate, albeit unusual, to consider Epictetus, Marcus Aurelius, Seneca—even Socrates—as a part of the self-help literature. The Greeks thought of philosophy as a way of life, with concepts, reasoning, and knowledge as tools for leading a good life. And this is the ultimate aim of the self-help literature, isn’t it? Religious practices (as distinct from limiting religion to a set of beliefs) all more or less seek to regulate and thereby improve the self (or soul). (Buddhists also might object to the use of “the self”, as they belief it an illusion, but I think most would agree its a handy one and something—if not someone—benefits from the Noble Eightfold Path). More recently, one can cite Ben Franklin, Henry David Thoreau, Ralph Waldo Emerson, and William James as self-help gurus in the their literate and cultured ways. Just this morning I read excerpts and commentary upon Bertrand Russell’s The Conquest of Happiness, wherein the great mathematician and philosopher dispenses advice.
Of course, a great deal of hokum and P.T. Barnum-like salesmanship pervades the field as well. From Norman Vincent Peale to Dale Carnegie to Napoleon Hill to Stephen Covey, we find a middle-brow sources of advice, often over-sold or simplistic, but good for nuggets of wisdom and for exercising the crap-detector. Some writers have helpful suggestions for improving morning rituals, getting more work done, and becoming a better conversation partner. Nassim Nicolas Taleb provides a good contemporary example of an intellectual who dispenses advice and opinions, not under the guise of self-help, but through thoughtful and entertaining essays that provide can provide benefits. One has to shop carefully, or you end up with a bunch of sale junk in your reading basket, but if you’re discerning, you can provide yourself (it’s who your giving a gift to, right?) some helpful mind-stuff.
This brings me to Scott Adams. Farnum Street (one my must-read blog list) posted an excerpt and commentary based on Adams’s combination autobiography and self-help book. In fact, the unique blend of personal story and insight into how to conduct a better life makes this a fun read. I’ve never read Dilbert cartoons regularly—Adams’s significant claim to fame—so I wouldn’t have read the book unless Farnum Street had included a blurb about how Adams denigrates “goals” and promotes “systems”. My inner Taoist had rebelled against goals in a way that I had never been able to quite understand. I’ve accomplished things in life, helped raise a family, succeeded in my profession, married well, and so on, without having been a goal-driven person. In fact, I had this inkling that goals were a rather abstract and perhaps in some way faulty way of going about things, and Adams clarified the issue for me. Adams writes:
To put it bluntly, goals are for losers. That’s literally true most of the time. For example, if your goal is to lose ten pounds, you will spend every moment until you reach the goal— if you reach it at all— feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly continuous failure that they hope will be temporary. That feeling wears on you. In time, it becomes heavy and uncomfortable. It might even drive you out of the game. If you achieve your goal, you celebrate and feel terrific, but only until you realize you just lost the thing that gave you purpose and direction. Your options are to feel empty and useless, perhaps enjoying the spoils of your success until they bore you, or set new goals and reenter the cycle of permanent presuccess failure.
Adams, Scott (2013-10-22). How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (p. 32). Penguin Books Ltd. Kindle Edition.
If you have your crap-detector on, you will think that any system as a system must have a goal or purpose, and that any goal must have a means or system for reaching the goal. Adams agrees. He recognizes the inherent relation of goals and systems, but he goes on the identify the fundamental differences in perspective between the two attitudes:
[T]hinking of goals and systems as very different concepts has power. Goal-oriented people exist in a state of continuous presuccess failure at best, and permanent failure at worst if things never work out. Systems people succeed every time they apply their systems, in the sense that they did what they intended to do. The goals people are fighting the feeling of discouragement at each turn. The systems people are feeling good every time they apply their system. That’s a big difference in terms of maintaining your personal energy in the right direction. . . . For our purposes, let’s say a goal is a specific objective that you either achieve or don’t sometime in the future. A system is something you do on a regular basis that increases your odds of happiness in the long run. If you do something every day, it’s a system. If you’re waiting to achieve it someday in the future, it’s a goal.
Adams, Scott (2013-10-22). How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (pp. 32-33). Penguin Books Ltd. Kindle Edition.
This is the gem that convinced me to read the book. I think that Adams is on to something. If my goal is to lose 20 pounds, I can do it and then what? If I’m like most people, I’ll put it right back on. But if my system is to eat smartly and keep myself healthy and fit, then that’s a daily set of tasks that allow to act (with success) each day. However, lest you think he goes to far, much later in the book Adams writes:
Humans will always think in terms of goals. Our brains are wired that way. But goals make sense only if you also have a system that moves you in the right direction.
Adams, Scott (2013-10-22). How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (p. 228). Penguin Books Ltd. Kindle Edition.
Adams throughout the book proves himself a balanced and nuanced thinker, as well as displaying a fun sense of humor.
As befits a cartoonist—who must get a message across in a small set of boxes with a few drawings and words—Adams praises the benefits of simplification, even at the expense of optimization. For him, the best way of doing things is usually the simplest because it is the most robust. (Although he doesn’t cite Nassim Taleb here, his reasoning tracks a key argument of Taleb about robustness and antifragility.) Adams goes on to list a number of different practices, acquisitions, and hacks to put yourself in the best way in this world. His list includes:
Goals are for losers.
Your mind isn’t magic.
It’s a moist computer you can program.
The most important metric to track is your personal energy.
Every skill you acquire doubles your odds of success.
Happiness is health plus freedom.
Luck can be managed, sort of.
Conquer shyness by being a huge phony (in a good way).
Fitness is the lever that moves the world.
Simplicity transforms ordinary into amazing.
Adams, Scott (2013-10-22). How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (p. 3). Penguin Books Ltd. Kindle Edition.
Adams details these fundamentals in the course of the book. As with the biggest points, his tips and practices usually make a lot of sense. On diet, I don’t agree completely—although he’s all over the simple carb problem. However, I’m not sure that any two people on planet Earth agree about diet (where personal bias and taste account for a great deal!). Also, if you follow through to the end the book you find that Adams believes in experimentation and observation: he’s in the pragmatic camp for dealing with the world. This attitude allowed him to locate a unique and crucial cure to a severe voice impairment that he developed. It also led him to recommend affirmations as a way of realizing goals (did he just use that word or was that me?). In other words, he’s dealt with some vexing and troubling issue,s as well as the day-to-day hassles and challenges of life that we’ve all encountered, and he’s enjoyed some success. He’s allowed observation and experience to overcome skepticism, as in his use of affirmations. I appreciate someone who is that open-minded. Sometimes things work in ways we just don’t understand or that don’t make sense to us. But working knowledge can—and should—come before theory.
If you read one contemporary self-help book this year (sorry, he can’t go ahead of the Greeks, the Romans, or the earlier Americans) and you want some chuckles to go along with many helpful suggestions and insights, then I recommend this book. And, as one final gem, I’ll leave you with Adams’s own recap of his happiness formula:
Eat right.
Exercise.
Get enough sleep.
Imagine an incredible future (even if you don’t believe it).
Work toward a flexible schedule.
Do things you can steadily improve at.
Help others (if you’ve already helped yourself).
Reduce daily decisions to routine.
Adams, Scott (2013-10-22). How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (pp. 178-179). Penguin Books Ltd. Kindle Edition.
- Reviewed in the United States on March 25, 2016"This is the story of one person’s unlikely success within the context of scores of embarrassing failures.” - Scott Adams
Scott Adams, probably best known as the creator of the comic strip Dilbert, has more failures than successes, yet he is still a big winner at life. Scott's latest book, How to Fail at Almost Everything and Still Win Big, chronicles his system for a good life. This book is part self-help manual, part autobiography, part history of the Dilbert comic. A fan of any of those things will enjoy this easy, fun read.
I've always been a fan of the Dilbert comic, but I knew very little about Scott Adams until a couple years ago. when he wrote a very provocative post about end of life care and government interference. It's one of the most amazing things I've ever read, and it put Scott's blog on my radar. Last fall, I noticed Adams was blogging on the presidential election, specifically, he was focused on Trump and predicting Trump to win in a landslide. The posts were prescient and intriguing, and they demonstrated Scott's range outside the world of comics. He regularly added a postscript to his posts, mentioning his book. I'm glad he persuaded me to buy it.
In How to Fail, Adams sprinkles stories and examples from his life with his advice for how to build systems for success. He gives lots of advice, but the core ideas are as follows:
Systems vs. goals. Systems are for winners, goals are for losers
You can change how you act and how you think
Personal energy is the key to self improvement
It's unlikely you'll have any one exceptional skill, but if you stack several skills together, you can win. Every skill you add doubles your chance of success, and some skills are more valuable than others (he gives many good examples, including Persuasion)
How to be happy? Basically health and freedom
You can increase your chances of being 'lucky'
How to conquer shyness, be more outgoing
Tips on diet and fitness, via systems
Simplicity can produce amazing results
Adams writes in a simple style, and makes it easy for the reader to read this book in short bursts, as the chapters are short to the point. The book contains lots of interesting details about Adams' rise to fame, his many failed ventures, and some personal health struggles, all with doses of his humor. Most of his advice seems reasonable, and if you read other pop social science, you'll recognize a lot of his advice. However, this is not a pop science book. This book reads like a conversation with a friend over coffee.
A few things might be controversial, but he warns throughout that this is a system that worked for him, not something everyone should try. One small example is that he finds peanuts to be a healthy alternative snack. Some might disagree with the choice of peanuts, but it's not a big deal. His point of making small tweaks to your diet, to provide quick energy boosts without a lot of calories, is worth considering. A bigger idea that might be controversial is his practice of daily affirmations. Science is mixed on this, and conventional science is very skeptical. Adams warns of this, and simply says it has worked for him, even if those successes were simply coincidences. Adams has written a couple other books, with some controversial ideas about religion. His blog posts have also stirred controversy at times. This book, however unconventional, is not controversial. I think most readers will find a few good tips, probably more, they can incorporate into their own lives.
Top reviews from other countries
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almeidaReviewed in Mexico on September 25, 2017
5.0 out of 5 stars excellent book
I loved it, amazing way to change perspective on the view of success really helpfull and well written and also funny!
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Enis ZuferiReviewed in Germany on February 26, 2020
5.0 out of 5 stars Von erfolgreichen Menschen lernen
Viele Leute kennen das Gefühl, am Boden zu sein. In der heutigen von Social Media dominierten Zeit ist es einfach, in ein Loch zu fallen. Sei es durch die schlechten Nachrichten auf der Welt oder die Posts der Freunde. Seien wir ehrlich: auf Instagram postet man nur, wenn es einem gut geht und wenn man etwas erreicht hat. Im Bezug auf Beauty werden wir von so vielen Menschen beeinflusst, die scheinbar einfach gut aussehen (auch wenn Vieles auf Instagram bearbeitet ist). Es geschieht schnell, sich minderwertig zu fühlen.
Scott Adams nimmt diesbezüglich kein Blatt vor den Mund. Er geht offen damit um, dass es für ihn in seiner Jugend-/Studienzeit extrem schwer war, Kontakte zu knüpfen. Er bezeichnet sich selbst nicht als Adonis. Seine spasmodische Dysphonie (Sprechkrampf) hätte beinahe nicht nur seine Karriere beendet, sondern auch sein Leben fast zerstört.
Wie er die Krankheit als wohl erster Mensch komplett besiegt hat, ist im Buch nachzulesen. Neben einer risikoreichen Operation setzte Herr Adams auf seine Systeme, um Erfolg zu haben.
Damit kommen wir zum ersten und einen der wichtigsten Punkte des Buches: erfolgreiche Menschen denken laut Adams nicht in Zielen, sondern in Systemen. Einen wissenschaftlich belastbaren Beleg gibt es dafür freilich nicht. Das erwähnt Adams auch des Öfteren im Buch. Primär stützt sich Adams dabei auf seine Lebenserfahrungen, auch die negativen. Die alte Weisheit „aus Fehlern lernt man“ greift Adams gekonnt auf und untermauert sie mit zahlreichen Beispielen aus dem eigenen Leben.
Im Verlaufe des Buches, parallel zu Adams‘ Lebensgeschichte, werden weitere Skills und Informationen vorgestellt, welche laut Adams für die Allgemeinheit hilfreich seien, Beispiele daraus:
- öffentliches Sprechen
- Grundwissen Psychologie
- richtige Ernährung und körperliche Aktivität sind Schlüssel für geistige Wachheit
- Überredungskunst
- und vieles mehr...
Wer einen frischen Blick aufs Leben sucht, hat hier vielleicht eine Inspiration. Neben dem Informationsgehalt ist das Buch auch ziemlich unterhaltsam - auch wenn Humor eine Sache des Geschmacks ist, gibt Adams auch hierzu Tipps für das alltägliche Leben.
Natürlich ist jeder Mensch anders und hat eine eigene Lebensgeschichte. Einen Gedanken hatte ich während des Lesens auf jeden Fall: „Der Typ hat doch Geld, hatte vorher studiert, für ihn war es einfacher als für mich, Erfolg zu haben.“
Das mag korrekt sein. Herr Adams geht auch hierauf ein. Er behauptet nicht, dass die Vorstellung seiner Lebensgeschichte ein Allheilmittel à la „one size fits all“ ist. Vielmehr sollen die Leser dazu angeregt werden, das eigene Leben inklusive Misserfolgen im Bezug auf die von Herrn Adams vorgestellten „soft Skills“ zu reflektieren. Es kann genauso gut sein, dass man zum Schluss kommt, es ganz anders als Herr Adams zu tun und erfolgreich zu sein.
Insgesamt eine deutliche Empfehlung meinerseits.
- ShawnReviewed in Canada on June 26, 2024
5.0 out of 5 stars Goals are for losers...
Have habits and systems. You can always rely on them for consistency and success. This book was well written...has a great sense of humor and high quality ideas and suggestions. Only the master of the Dilbert comic Mr Scott Adams could have put together something so brilliant and sincere and intelligence as this book right here. I would recommend others to but it and read it. I learned quite a bit and will apply these principles to my own life and improve it in every way I can. Thank you kindly for letting me share this feedback with you.
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Madkey31Reviewed in Spain on January 2, 2018
5.0 out of 5 stars Awesome
Very fast shipping and perfectly safe packaging . The pages seemed to be recycled paper but it was awesome for this price and we didn’t mind. It was a gift for my boyfriend who is a huge fan of Adams
- Random techieReviewed in the United Kingdom on January 31, 2014
5.0 out of 5 stars Odd combination of self-help and autobiography
It's not an autobiography, that's for sure. Although you get to find out quite a lot about what makes the Dilbert bloke tick, where he came from and how he got to where he is.
It's not a self-help book -- it's not quite self-congratulatory enough, nor is it a recipe for success.
It's not humour.As such. Although there are a few bits that are genuinely laugh-out-loud funny.
It's a combination of all of the above, I guess. I think you probably need to be fairly open-minded to enjoy it, let alone benefit from it, and you certainly won't know by the end whether it's made you a better person, or someone who's prepared to embrace the lessons learned from failure and turn them into the seeds of future success.
But it's well worth reading, and if your idea of success is that it's mostly something other people have because they're smarter than you, or luckier than you, or live somewhere nicer than where you are, this might help you look at the world a little differently. In one respect, I think Adams has something nailed: if I'd read this aged 25, I'd probably have made some different choices here and there.
It's easy to read, very well written, thought-provoking and (yes!) often extremely entertaining. It might change your life. (It might not, but it's a very affordable risk!)