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AI Compliance Checklist: ✅
As a marketer navigating the complexities of AI, it's crucial to stay
informed and compliant with the evolving legal landscape. Here is a
comprehensive checklist to help ensure your marketing practices are
transparent, lawful, and ethical:
A Law-Abiding Marketer’s Guide to
Using AI the right way.
Be Transparent
Clearly state the use of AI tools in your work.
Mention specific tools used, such as Midjourney or Suno.
Include transparency statements in your marketing materials and communications.
Use Reputable Tools
Opt for paid AI tools from established companies.
Ensure the company has the financial and legal resources to handle disputes.
Avoid free or unvetted tools that might pose legal risks.
Know Local Laws
Research the laws in each state or jurisdiction where you operate.
Example: Familiarize yourself with Tennessee's new law protecting musicians and artists
from AI infringement, effective July 1st, 2024. Learn more here.
Stay updated on legislative changes affecting AI use in your industry.
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Avoid Infringement
Do not use logos or copyrighted materials without permission.
Verify that generated content does not contain copyrighted elements. More details here.
Implement a review process for all AI-generated content.
Read the Terms of Service
Carefully review the terms and conditions of AI tools you use.
Understand your obligations, such as indemnification clauses.
Example: Using Suno means you agree to indemnify them, with a liability cap of $100.
Check their terms.
Keep records of the terms for future reference.
Consult a Lawyer
Seek legal advice specific to your industry and use case.
Understand that legal requirements vary by sector (e.g., entertainment vs.
healthcare).
Stay informed about ongoing legal developments and potential changes.
Regularly review your practices with legal counsel to ensure compliance.
By following this checklist, you can navigate the use of AI in marketing
more confidently, ensuring compliance and mitigating legal risks. Staying
informed and seeking expert advice will help you adapt to the evolving
landscape of AI regulations.