About
My first marketing campaign ran for over 14 years. It resonated so well with the audience…
Articles by Brian
Contributions
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You're struggling to measure the success of a product marketing campaign. What are you doing wrong?
Adding the word product to a marketing campaign does not make it product marketing. The product marketing function definitely has measurables, but they are typically not campaign-based. Campaigns are developed and managed by digital, growth, or performance marketing (lead gen/demand gen) functions. It concerns me that product marketing is used out of context more and more--maybe AI's influence. In most organizations a product marketer primarily is working between product, sales, and marketing--hub and spoke. The measurables for a product marketing professional contribute to sales because the internal positioning and messaging developed are used to create targeted campaigns to ICPs. So in this example you measure changes in win rate%.
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What are the most effective framing techniques for influencing a proposal's perception?
I’ve always experienced that the person who understands the problem(s) better than me everyone else is also the person with the solution. When you frame it clearly in a way in which it is so simple to understand, you are more likely to win the trust of the person trying to solve the problem.
Activity
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I heard some great writing advice from BJ Novak earlier this week that I have to share: “Create what YOU think is good, and keep what THEY think is…
I heard some great writing advice from BJ Novak earlier this week that I have to share: “Create what YOU think is good, and keep what THEY think is…
Liked by Brian Stout
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As plan sponsors, maintaining oversight and control over employee benefits is essential to ensure alignment with organizational goals and objectives.…
As plan sponsors, maintaining oversight and control over employee benefits is essential to ensure alignment with organizational goals and objectives.…
Liked by Brian Stout
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#HappyFriday 🪻 “It’s easy to make a buck. It’s a lot tougher to make a difference.” - Tom Brokaw This week was full of client conversations around…
#HappyFriday 🪻 “It’s easy to make a buck. It’s a lot tougher to make a difference.” - Tom Brokaw This week was full of client conversations around…
Liked by Brian Stout
Experience
Education
Volunteer Experience
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Volunteer
Volunteer
Habitat for Humanity International
Licenses & Certifications
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Pragmatic Marketing Certification
Pragmatic Marketing
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Brain Health Licensed Trainer
Amen University
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Inbound Certification
HubSpot
Languages
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Spanish
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Recommendations received
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More activity by Brian
I watched Apple's now-infamous and widely panned Crush commercial the other day and I admit it - it got to me. I'm a creator of sorts. I podcast, I…
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Back in Cleveland at one of my favorite events, CEX, put on by Joe Pulizzi and Tilt Publishing. I can't wait to connect with over 400 attendees and…
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And the first day of #cex is in the books! Thank you to Ruth Carter (they/them) for being my accountability partner in the book publishing…
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Indiana Department of Health employee Prem Lal took an incredible photo of the eclipse on April 8 that features the Victory statue at the Indiana War…
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Thanks for the shoutout Douglas! It was so cool being part of this book project with Joe. Good to be considered a 'friend'! :) I look forward to…
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