Daan van Rossum

Have you heard of The Offline Club? It's a digital detox hangout where people in Amsterdam reconnect in offline pop-up cafes. Taken from their Insta... "Dutchies swap screen time for real time 📵 They gather at offline hangouts hosted by @theoffline_club To unplug, recharge, talk to strangers, and get creative. It’s magical to experience the calm and cozy vibes, and beautiful to see strangers becoming friends 🥰 It’s OK to ‘switch off’ once in a while 😌" There is so much talk (and rightly so) about all the great things tech can do for us, humanity and the planet but it seems the more we jump up and down excitedly about technology, the more there is a counterbalance need to be human and completely off that technology. (Noting the irony of posting this on a social media platform) 😁 Jump on Instagram to learn a little more about the joys of The Offline Club. Link in the comments below. #technology #communication #behuman

22

9 Comments

The Year of Being 70 Ep 11 - Looking back on turning 40 In this episode Lisette Schuitemaker and I reflected on the significant changes we both experienced when we turned 40 (now 30 years ago!), and shared our journeys from a transformative and liberating time. For me it was a tumultuous period when my first marriage ended and the start of a new chapter with my second husband. My 40s marked the beginning of a fresh start, both personally and professionally, as I transitioned into a career as a work-life balance consultant. Lisette shared her own experiences of embracing a childfree life and focusing on business and personal growth in her 40s, and how she met her partner, Jos, who shared her decision not to have children. There's a societal stigma and expectations surrounding the age of 40, but instead of feeling like the start of "middle age," we both found our 40s to be a time of empowerment and transformation. We hoped to offer valuable insights into how life in middle age can be far from the negative narrative that is often portrayed. Although we weren't really in touch at this point in our lives, both Lisette and I changed careers and met new partners aged 40. Lisette sold her company and moved away from the corporate world to explore more environmental and spiritual movements. On the other hand, I moved out of the creative industries and began working in the emerging field of work-life balance, running flexible working trials for businesses such as Microsoft, Virgin, government departments, and small businesses. We also talked about our names. Lisette has never changed her name, even though she is married. I changed my name with my first marriage, but went on working under my maiden name - which was complicated. So when I married again, I took my husband's name, McCarraher, as a fresh start and perhaps even a new identity. It's hard to pronounce ("M'Carra") but I love having a unique name - I've never come across another "Lucy McCarraher". Have you? How did turning 40 impact your life? Did you experience a career shift, personal growth, or a new perspective? Share your thoughts in the comments, we'd love to know. Subscribe to The Year of Being 70 for more inspiring conversations here: https://lnkd.in/e-DcwSyu and tap the bell icon to get notified when we release new episodes. hashtag #yearofbeing70 #being70 #turning40 #is40middleage #newera #worklifebalance #environmentalawareness #spiritualawakening #findhornfoundation #eldestdaughterretreat #bookmagicai #rethinkpress #secondmarriage #secondfamily #childfreebychoice #childfreeliving #1994 #midlifegrowth #newbeginnings #careershift #personaldevelopment #transformationjourney #lifereflections L

7

1 Comment

Learn how to navigate the evolving talent and #freelance landscape with expert insights from Marleen Deleu, founder of the online knowledge platform #Nextconomy #wisepreneurs

1

When you organize an event and call it the 'LinkedIn Summer Soirée - AI in Action' 🌞 you hope for nice weather. But as Janinke Ebbendorf so elegantly put it. We don't do 'nice' in The Netherlands. It's either too cold, or so hot that you're "sweating like a whore in a confessional". Since 90% of Marketers are already using AI in their work, we have some extra time on our hands to do the work AI can't replace. Network! So I put on a nice 'on-brand' dress and vibed with Lenneke Speelman, Marcel Molenaar, Magdalena Manevska and Göktuğ Kılıç. The balance of inspiration 🧠, beer 🍺 , bites 🍖 and sweat was perfect 💦. The prognoses for Generative AI's impact on the marketing industry were both exciting and a bit overwhelming. Did you know that 70% of your job will change over the coming decade, compared to 25% the past decades? This emphasizes how important it is to stay curious and being a lifelong learner. We dove deep into how marketers can leverage AI across the funnel on LinkedIn, and the new AI platform updates and integrations in their campaign manager. One of the highlights was a fun quiz on the effectiveness of AI-generated B2B content – I even won a prize🏆 As a tech enthusiast I'm beyond excited to see how companies like LinkedIn adopt GenAI to make our lives easier. It gives us a chance to focus on what matters, like strategic leadership. #LinkedInEvent #AIinBusiness #Marketing #LifelongLearner ------------- Hi👋! I'm Anneli, on a mission to bring the social back to social media. In September I am launching a Network of Social Media Leaders that want to transform their role and lead their brand. Follow me for strategic leadership stories, and DM me to join the tribe first!  #SocialMedia #Leadership #CommunityBuilding #DigitalInnovation

2

2 Comments

Always wondered what Influencer Marketing should look like on YouTube? Here's our free guide where we'll tell you all about the who, what, when and why, built by The Cirqle in partnership with Ruben Pijnenburg, MBA. Check it out and leave us a comment with your thoughts. Feel free to share! 🙏

14

1 Comment

The first official Klaviyo meetup is happening in Amsterdam next week: When: September 19th starting at 3:00PM Where: Amsterdam - Baut Oost What: Klaviyo roundtable & networking Further: Drinks & bites included! How did this get started? Over the years I've helped a lot of people and every time I'd meet someone we end up unable to stop geeking about all the possibilities in Klaviyo. So I organized an unofficial meetup last year in Utrecht. This was the start of some fruitful conversations with Klaviyo (Joseph) that resulted in this new meetup format getting introduced in both the USA & the Netherlands. I'm honored to be the Klaviyo champion leading this for the Netherlands. Even though I'm very excited and looking forward to meeting many of you - this has nothing to do with me - this meetup is for you! -> It's to help you connect and network -> It's to help you gain new insights and knowledge -> It's to give you the option to share your knowledge It will be a roundtable format! Only register (it's free) if you're willing to participate, want to learn or want to share! Link: https://lnkd.in/euvCCNGU I appreciate it if you could help spread the word! If you know someone who's working in Klaviyo, wants to know more about Klaviyo or just starting out please TAG them in the comments.

44

4 Comments

The first half of 2024 flew by – and WOO is about to turn ONE! (more on that later...) Can you believe how quickly the time has passed? It feels like just yesterday we were enjoying oliebollen and appelflappen, or is it just me? As we reach this halfway point, it's the perfect moment to reflect on how the year is going. ☝🏼 Grab your vision board and take a moment to review where you are heading. Here are my 5 reflections on 2024 so far: 1. Flexibility One of the greatest benefits of entrepreneurship is the ability to dictate my own schedule. I’m still learning, but found better ways to embrace this flexibility and create a structure that ensures both productivity and balance. 2. Self-Care This has been my biggest challenge. Managing health issues while running a business has taught me the importance of self-care. In the second half of 2024, I want to do better and make more time for rest, exercise, and proper nutrition to maintain my energy and focus. 3. Support Network I've surrounded myself with supportive people who believe in my vision. From mentors to family and peers, having a network I can rely on for advice and encouragement is invaluable. I'm constantly meeting new people who inspire me and teach me – and I plan to keep this going. 4. Resilience Challenges and setbacks are inevitable. Resilience is key. I learn from my mistakes, adapt, and keep pushing forward with determination and positivity. 5. Celebrate Small Wins Every achievement, no matter how small, is a step forward. I celebrate these wins and acknowledge the progress I am making. It keeps me motivated and reinforces a positive mindset. This final conclusion might be a bit too intense for my fellow Dutchies, but hey-ho: I’m genuinely filled with gratitude for the incredible journey so far and the amazing people who have joined me on the WOO way. 💚 There’s so much good in the world, even if we pretend to be too cool to admit it. And I'm excited to see what the future holds.

51

10 Comments

The Benelux Klaviyo community is growing! What an honor to see so many attendees. People came from all over the Netherlands and even Belgium. With a 60%+ attendance rate, there's a lot of demand to learn, to share ideas and to connect with other like-minded people in the email marketing / automation / Klaviyo space. Let's recap the highlights of our last meetup: → Deliverability is crucial - if you end up in spam boxes it's important to segment your way back to good deliverability. There's still time before BFCM starts. → Starting with Klaviyo - even though it's a simple interface - is overwhelming to some. We covered the basics for setting up your account. Make sure you have essential flows ready: welcome, browse abandonment, cart abandonment, and a popup to capture site visitors. → Preparing for BFCM is key - If you haven't started, now is the time. Some tips: * Treat your VIPS / loyal customers differently (early access) * Increase sends during BFCM - You probably could double the emails - but be smart about it - guard deliverability. Tip ask people beforehand if they'd like to be excluded during this season. * For those bargain hunters - make sure you nail the post-purchase sequences - let them know why they should stay around. → Integrations are essential! Klaviyo research shows companies that use more than 3 integrations see better results from their marketing efforts. Some crucial integrations not to miss: * An e-commerce platform (like Shopify 😁), * A qualitative tool to gather additional input like Typeform or KnoCommerce * A return management tool like Returnless or Swap * Data tracking & attribution - Littledata, Elevar, Klar, converge or Black Crow AI * Quiz tools - Octane AI and Presidio (QuizKit) * A good service desk tool like Gorgias with Gorgias AI * consent tool to boost subscriptions - Dataships * Klaviyo integration to marketing channels like Meta, Google, Tiktok, Pinterest In November we'll have the next meetup and you're invited! Link in the comment section. Please help spread the word - Tag someone who these meetups might be interesting for.

46

6 Comments

Excited to offer this tool that pinpoints growth opportunities for entrepreneurs looking to elevate their personal brand! 🌱 At Rosarium, we help you uncover where your brand stands today and craft a strategy to help it fully bloom & flourish. Check it out!

20

2 Comments

💁‍♀️ How to Create an Influencer Using Gen-AI? Our first speaker at #TechTogether, Maarten Reijgersberg, introduced us to the potential of Gen-AI in brand advertising. As the creator of Esther Olofsson, Maarten and his team at RAUWcc are exploring how to develop 21st-century mascots. First, meet Esther on her Instagram: Esther Olofsson (here: https://lnkd.in/gVvDk7cV). 👉 So, how can Gen-AI help? In every way. Esther's image and voice are entirely created with Gen-AI. She even sings on social media—and yes, the song was generated by Gen-AI too! RAUWcc has made Esther their digital colleague, testing various tasks she can perform to free up their real colleagues for more creative work. 👉 How could this change branding? “I see a renaissance of mascots. In the '60s, family businesses became multinationals and created mascots like McDonald's and KFC. Today, Gen-AI can create engaging personas for chatbots, enhancing customer interaction. A Brazilian example is Casas Bahia, which features CB, their brand ambassador active on platforms like TikTok: Casas Bahia (check it here: https://lnkd.in/gdChPjXT), says Marteen. 👉 Advantages of a Virtual Brand Ambassador: 1️⃣ Exclusivity: Think about Jumbo and Undercover, they share Frank Lammers as their face! 2️⃣ They can be anywhere, anytime (even if it's in the future or in the past)! 3️⃣ Their popularity can grow without increasing costs. ~~~ By TechTogether Press ~~~

8

1 Comment

Always wanted to highlight a Clay Table from the sky 🛬 maybe I'm the first:) 37960 ft to be exact...almost to Seattle. Anyway..how about we talk HighLevel (get the reference) Ever needed to turn your CRM into an AI and Lead Enrichment Powerhouse. With this table, we import our contacts live into Clay via webhook. We then bring back data into GHL in two ways...either the notes of a contact or a custom field. Imagine enhancing your leads with everything enrichment already built into Clay or any data source you can call via API. The future is now!

21

3 Comments

One of the top things that make entrepreneurship hard is when you lack a community of people who are all in the same boat. So, after years of working from cafe's, flex- and home office, Buster Franken and I deemed it the right time to take matter into our own hands and create a community of startup founders in Utrecht. Instead of an anonymous flex office or a co-working space, we want it to be a tight-knit group of people working seriously on their (impact) startups. Aside from work, there's also the important things that bring us together like shared lunches, drinks, community events and work-out sessions. The beautiful thing is that the community is for and by founders, where everyone will contribute to make it their own 🔥 Here's a video tour & intro: https://lnkd.in/ecvj88HZ (yes my face looks great on the thumbnail don't you think 🤣 ) Apply here: https://lnkd.in/efVF5Xm4 :) Even more info on the Notion page: https://lnkd.in/eEbyz5GX

47

10 Comments

I agree. Nothing kills a creator's enthusiasm about their project more than discouraging feedback. A lot of that happens when you share in a space where people bring their personal emotions/opinion rather than a being pragmatic. When giving feedback, it is important to clearly explain what needs improvement while also acknowledging what has been done well, using specific examples for clarity and balance. Focus on the behavior or outcome rather than the person, which helps keep the feedback constructive and prevents it from feeling personal. Always accompany any criticism with practical suggestions for improvement. As pointed out by Brown, anyone can tear down a piece of content.

2

🌟 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘁𝗲𝗹𝗹𝗮𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁! 🚀 In the fast-paced world of product development, understanding the direct link between customer feedback and product success is crucial. It’s not just about creating what we think is best, but rather shaping our innovations based on what our customers genuinely need and desire. 𝗪𝗵𝘆 𝗶𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲? 🤔 Customer feedback acts as a compass guiding the product development journey. It ensures that the product not only meets but exceeds customer expectations, leading to increased satisfaction, loyalty, and, importantly, a robust bottom line. 𝗔 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 🌐 Imagine a local coffee shop introducing a new coffee blend. Rather than assuming what customers might prefer, the shop owner decides to engage directly with them, seeking opinions on a variety of blends. Feedback is gathered through taste tests and direct conversations about aroma, flavor profile, and even the branding of the new blend. Based on the responses, the shop owner discovers that a significant portion of their clientele prefers a lighter roast to the darker ones previously favored. Acting on this information, the shop introduces this new, customer-approved blend and sees a remarkable increase in sales and positive reviews—clear evidence of the power of listening to your audience. Engaging with your customers and seeking their feedback isn’t just beneficial; it’s essential for staying relevant and competitive in today’s market. Tools like SurveyMonkey, Google Forms, and direct customer interviews are invaluable resources that can help you gather and analyze feedback efficiently. What You Can Do Next: 1) Start Small: Implement a simple feedback form on your website or a quick survey after purchase. 2) Act on the Feedback: Show your customers that their opinions matter by making real changes. 3) Keep the Loop Going: Regularly update your feedback mechanisms to adapt to changing customer needs and market conditions. Remember, integrating customer feedback isn't a one-time task—it's a continuous part of the product development lifecycle that can yield tremendous rewards. Let's make customer-centric innovation the cornerstone of our product development strategies. Share your thoughts and experiences below! 👇

13

2 Comments

To scale or not to scale, the question it took me 4 years to understand. Do you know how? When we started The Scalelab 4 years ago We believed that scale came solely through acquiring new customers. While this is true, and I still believe so. This is only partly so. Why partly? Because, among others, you need to consider: 1. How much it costs to acquire customers 2. How much it costs to deliver value to customers One core thing I realised over the past 4 years is that scaling means increasing revenue at a higher rate than costs. To simplify the concept of cost, we will say cost = time and/or money. For example: The more time/money you need to acquire or maintain new customers (ex: location for hospitality, ads for eCom, people to deliver a service for an agency...) => The more difficult it is to scale Another example is if you exchange your time for money (ex: coaching, consulting, teaching etc...) => then you're capped by the amount of time you can sell + how much you sell it for It doesn't mean you can't scale, but the levers you have to scale are more difficult to pull. And here's the keyword: leverage. Leverage, aka increase your output to input ratio, is your best friend. Happy Scaling friends. Youssef

43

6 Comments

Google reps have adopted an interesting new strategy to get me to talk to them. One is sending me repeated messages in Dutch, despite a request to message me in English and one previous message actually in English. Is this AI gone rogue or some kind of digital PsyOps? #google #doubledutch #googleads #digital #ads

2

4 Comments

Length ≠ Value. Sometimes it might. But it isn’t a precondition in all circumstances. The art of content creation is to communicate a complex message in as few words as possible. And REMEMBER: Content Creation is NOT just for entrepreneurs! High-end professionals engaged in career acceleration should also be creating insightful content. Full LinkedIn Content Creation Guide Here: https://lnkd.in/eafpCU8t 🔥 #ContentCreation #Career #CareerGrowth #CSuite #LinkedIn

81

81 Comments