Best of Europe: XR, AI, Immersive Tech (VRARA Europe Summit)

About this event

30 speakers! Program in CET time zone:

14:30
Gilad Scherpf, Lufthansa
Apple Vision Pro: Game Changer for XR Acceptance? An Aviation Use Case

14:50
Timmy Ghiurau, Volvo
Snap back to reality, here comes gravity
XR is already changing the way cars are engineered, designed, repaired, sold & driven. As hardware, infrastructure and visualization further develop, the industry will see a democratization of benefits affecting everything from sustainability to safety.

15:00
Gregory Hough & Alison Bingham, Mondelēz
The Consumer and XR: Using XR to Understand Consumer Behavior
XR opens up different ways of understanding the consumer & their behavior in the FMCG space. What can be done to enable a deeper knowledge of the consumer using XR and how can it integrate with current research methodologies?

15:15
Donato De Ieso, Co-Founder & CEO of dilium
Spatial Collaboration: Revolutionizing Teamwork with Apple Vision Pro
Future of collaborative innovation with our groundbreaking solution for a famous Italian luxury brand: Immersive Collaboration seamlessly integrates 3D prototyping into collaborative environments, fostering creativity & efficiency.

15:30
Kerem Torun, Hugo Boss
Phygital Reality: Enhancing Phygital Experience through XR
A 'Food for Thought' session to share insights on the Phygital Experience trend and how XR can both benefit from & support this trend in order to reach mainstream consumers & establish long-term use cases.

15:40
Rolf Illenberger, VRdirect
Establishing VR as a Standard Office Tool
As VR becomes mainstream in B2B, enterprises are scaling up the usage of VR. This ranges from VR hardware decision to VR software deployment. We will share insights from customers like Siemens, Nestle, Henkel.

15:50
Ivan Pavluichenko, Co-Founder, Areyes.studio
The Rise of Playable AR Ads in Brand Advertisement
Strategic considerations for creating successful playable AR campaigns for social media, the principles of user engagement, interactivity, brand storytelling & best case studies.

16:00
Danny de Bruijn, Co-Founder and CXO & Ana Ilievska, Warp VR
How to use AI to Create Story-Based Immersive Learning Scenarios
How AI can help to create training programs, specifically looking at narratives. You will learn which prompts to use to help you create realistic & engaging branching scenarios with clear learning goals from several examples.

16:10
Nick Rosa, Accenture & Madara Kalnmale, RedFrog

16:20
David Burch, ArborXR
Removing Friction From Enterprise: Confidently Managing XR Devices at Scale
Significant enterprise use cases, ROI, and lessons learned from live VR deployments at scale. Challenges & solutions with insights drawn from working directly with 90+ Global 2000 companies worldwide.

16:35
Thomas Hoger, 3spin Learning
No-Code & AI: Now Everyone can be an XR Creator

16:45
Rahel Lorenzen, Sofatutor & Tom Kolokithas, Tomako
Enabling Meaningful Remote Team Events With VR
How edtech company Sofatutor is using the Meta Quest for remote team events.

16:55
Fabio Codebue, Creartivity.io
ArtShell WebXR for Museums
A fully integrated art management system, designed for galleries, collectors & artists that allows the creation of exhibitions in VR, such as Ecoedile Virtual Exhibition, via a simple web interface.

17:00
Marcin Klimek, AvatarCam
Immersive Communication & Collaboration
Learn how immersive tech is revolutionising how we connect & work together. We'll explore Microsoft Mesh & Apple Vision Pro, paving the way for unprecedented levels of engagement and productivity.

17:05
Jan Szczyciński, Showtime VR
VR playback on multiple headsets made easy
Showtime VR is a remote controller for synchronised VR playback on multiple headsets. Used by National Geographic, Steinway, Meta, Cannes and Venice Film Festivals, and the Royal Air Force.

17:10
Antonio Squeo, Co-Founder, Hevolus Innovation & Silvia Arnoldi, WURTH
Synergizing AI and XR: Pioneering Future Business Innovations
How AI & XR can offer businesses novel ways to engage customers and revolutionize processes, lead to creating unparalleled experiences & driving future innovation.

17:20
Carlos Ochoa, ONE Digital Consulting
Beyond the limits of Imagination: Vivaldi 3.0

17:28
David Moreno, Virtualware
State of the Art in Enterprise VR

17:35
Prof. Tsinakos & Chrysoula Lazou, International Hellenic University
Immersive Educational Ecosystem
Real cases of Immersive Studies & applications from the school environment to PostDoc Research. Sharing best practices & success stories of studying in the metaverse.

17:45
Jeremy Schreiber, Microsoft
Bring multi-user 3D experiences to the workplace with Microsoft Mesh
Reimagine the way employees come together with Microsoft Mesh, an immersive experience that enables your distributed workforce to connect like never before in a 3D space. With Mesh, you can use your PC or Meta Quest device to make virtual meetings & events feel more like face-to-face connections, helping bring people together across distances.