[Brackets] at Start of Subject Line Increase Open Rates

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Brackets at Start of Subject Line Increase Open Rates
Consumer: 24% Business: 28%

Marketers can use this tactic in multiple ways; an identifier for the type offer being presented, to highlight who the email is from, to point out the call to action and more! By using the brackets and isolating a certain area, you are creating more visibility for the reader. This approach will help to increase open rates and lift overall response rates. 

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