Saksham Mendiratta’s Post

𝐓𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐡𝐨𝐰 𝐨𝐧𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐟𝐫𝐨𝐦 𝐚 𝟏𝟐-𝐲𝐞𝐚𝐫-𝐨𝐥𝐝 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐞𝐝 𝐭𝐡𝐢𝐬 𝐥𝐨𝐜𝐚𝐥 𝐬𝐰𝐞𝐞𝐭 𝐬𝐡𝐨𝐩 𝐢𝐧𝐭𝐨 𝐚𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐥𝐞𝐚𝐝𝐞𝐫. At 12, when most of the kids spent their hours in schools or playgrounds, Ganga Bishan Agarwal known popularly as the “𝐇𝐚𝐥𝐝𝐢𝐫𝐚𝐦 𝐉𝐢” found himself engrossed in his father’s Sweet and Namkeen shop. 𝐁𝐡𝐮𝐣𝐢𝐚, a tangy snack made from Chickpea flour or Besan was the star product of the shop. Haldiram had an innate creative spark (maybe because he didn’t go to a school?). He advised his father to make a thinner version of Bhujia, one made with 𝐌𝐨𝐭𝐡-𝐅𝐥𝐨𝐮𝐫. What was just a simple suggestion from a kid was an 𝐢𝐧𝐬𝐭𝐚𝐧𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 for the shop. A peculiar flavor, the thinner texture of the new moth-floured Bhujia worked wonders. 𝐀𝐬 𝐇𝐞𝐧𝐫𝐲 𝐅𝐨𝐫𝐝 𝐡𝐚𝐝 𝐟𝐚𝐦𝐨𝐮𝐬𝐥𝐲 𝐨𝐧𝐜𝐞 𝐬𝐚𝐢𝐝, "𝐈𝐟 𝐈 𝐡𝐚𝐝 𝐚𝐬𝐤𝐞𝐝 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐰𝐚𝐧𝐭𝐞𝐝, 𝐭𝐡𝐞𝐲 𝐰𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐬𝐚𝐢𝐝 𝐟𝐚𝐬𝐭𝐞𝐫 𝐡𝐨𝐫𝐬𝐞𝐬" Haldiram broke the conventional patterns of thinking and came up with his own 𝐌𝐢𝐝𝐚𝐬 𝐓𝐨𝐮𝐜𝐡 Fast forward 87 years, 𝐁𝐥𝐚𝐜𝐤𝐬𝐭𝐨𝐧𝐞, the world’s largest PE fund along with Abu Dhabi Investment Authority (ADIA) and GIC of Singapore submitted a bid to acquire a controlling stake in 𝐇𝐚𝐥𝐝𝐢𝐫𝐚𝐦 𝐒𝐧𝐚𝐜𝐤 𝐅𝐨𝐨𝐝 𝐏𝐯𝐭 𝐋𝐭𝐝 Blackstone and Partners are eyeing to buy a 74-76% stake in the company, valuing the snack leader at whooping 𝟕𝟎𝟎𝟎𝟎 𝐂𝐫𝐨𝐫𝐞𝐬 𝐨𝐫 𝟖.𝟓 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐝𝐨𝐥𝐥𝐚𝐫𝐬. 6 generations of a family, decades and decades of years have made Haldiram touch this valuation which is 𝐃𝐨𝐮𝐛𝐥𝐞 that of Dominos, Jubilant Foodworks “𝐀𝐥𝐥 𝐨𝐯𝐞𝐫𝐧𝐢𝐠𝐡𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐭𝐚𝐤𝐞𝐬 𝐚𝐛𝐨𝐮𝐭 𝟏𝟎 𝐲𝐞𝐚𝐫𝐬” - 𝐉𝐞𝐟𝐟 𝐁𝐞𝐳𝐨𝐬 #haldiram #haldiramdeal #blackstone #startups #valuation  

You’ve been Branding the wrong way ❌ Yes studio-shot creatives are great for your product But for your BRAND, you NEED to place an IDENTITY ✅ The reason for its Existence, the numerous WHYs associated with it Why this product? Why this market? Why not something else? Combine that with your Creative Acumen 🧠 and you have a SOLID brand image 🚀 This is just one of the many insights I’ve shared in my Newsletter   You must subscribe for interesting drops like this every week https://lnkd.in/daN27ETr #branding #brandmanager #newsletter #storytelling #brand

What does creating only HYPE for 6 months around a Sale feel like? Great, people are glued to their devices before 12:00 with their Wishlists This is known as “Demand Shaping” BUT, over time, a different feeling seeps in. Watch Shreeya Malpani expand upon that feeling You are missing out if you still haven’t watched the full episode. Link in the comments Only on #InTheHaus (Made possible by WeWork India)

From funny replies in the comments to sending you lame notifications Brands are trying everything to capture your Attention. What led to the adoption of this type of approach by Brands? Watch Munz TDT with a very interesting take on this Why haven’t you watched the full episode yet? Link in the comments #InTheHaus (Sponsered by WeWork India)

If your brand is struggling to grow on Instagram 🎥 this one's for you 👇 "9 hacks for you to grow your brand on Instagram" 1. Be human. REAL life and value-driven highlights 2. You don't have to post everyday. Good content > volumetric garbage 3. Have a proper plot. Like any good movie, you need to have a proper beginning, middle, and end. 4. Be real but analytical. If something isn't performing after 30 days, then figure out why, or try something else. Instagram is all about at-bats, and if one of your swings is continually missing after ample time, try switching it up! It might be the way that you hook the viewer in, or maybe you don't have proper plots. 5. Understand the analytics and feedback behind your videos, and be smart with adapting. 6. Engage with your viewers. If you get a comment, reply, or even make an entire video addressing it. Find your favorite creators on Instagram and see how they interact in the comments as an example. 7, 8 & 9: The last 3 are actually the best. You can check them out in the latest edition of my newsletter. Not just that, I've also given a "step by step guide" to building your brand's organic presence. Link to the newsletter is in my profile. #newsletter #socialmediamarketing #instagramhacks

Which are some apps that you trust? 👇 For me, it's definitely Myntra And like Shreeya Malpani said, the ability for a customer to return was a game changer for them. Watch the full episode on Youtube. Munz TDT Srinath Rangamani Adil Singh (Sponsored by WeWork India)

Being an entrepreneur is not fun. There is always somebody doing the same thing as you, increasing competition. This is also why most people end up working as a freelancer. An article by Manypixels says that 90% of designers find it easy to work as a freelancer. Building Lights Out Studio wasn’t an easy task for me either. And I have often been asked by young entrepreneurs about what exactly went behind in building it. Here is what helped me build my own business to where it is today: → Staying consistent - On days when my consistency slacked, it created a ripple effect with projects becoming stagnated and communication being affected the most. Consistency is mundane but it brings a difference. → Stay disciplined - Stay committed to following a daily routine to see better productivity and consistent progress. This will build trust, credibility and strong client relationships with higher reliability. → Building depth - A business cannot be grown with surface-level efforts. Focus on building depth in everything you do. Be it skills or communication, building depth is our moat and that has helped us grow to a great extent. These have helped me achieve success with my business and build a mindset for continuous improvement. This way we could also focus on improving our expertise, positioning us as a go-to for quality design solutions. Comment below what has helped you become a strong entrepreneur. #designer #entrepreneur

Indian users are selfish, lazy and status hungry 🤌 This is what I wrote an entire newsletter about. While starting out to build any product, we’ve usually seen product teams make the mistake of building products that cater to their own preferences and behaviours. Whereas in reality, the average Indian consumer is vastly different - they are: 1) Time-starved 2) status-conscious 3) only care about products that deliver clear, immediate benefits. Don't believe me? Read the full edition. Link in comments. #newsletter #productdesign

How do you bake consumer insights into your products? A lot of feedback comes from the user's interaction with your product: time spent on each fold, clicks, search / keywords, customer support, etc. That's a huge area for product teams to consider, to improve the retention of your product Munz TDT & Shreeya Malpani give their opinion on baking consumer insights into the product #InTheHaus Link to the full episode in comments. (Sponsored by WeWork India)

1st ventures are always very close to the heart. Even if you are not 100% ready for it, you are a completely different person once you are in it. Irrespective of whether it was successful or not, the learnings it leaves behind create the most difference. My 1st business was a coworking venture and here’s what it taught me, that I would never underestimate: → Your Network Isn't Who You Know, But Who Knows You -  If you are an entrepreneur, you can never underestimate the power of networking. It does not mean randomly having contacts but instead building genuine connections. Your network is not defined by the number of business cards you exchange but by those who recognize your expertise and credibility and are willing to vouch for your capabilities. → Execution beats strategy any day -  You can create the strongest strategy with the perfect plan but it is of no use if you are not working on it. Only your adaptability and agility can help you work on your goals. Your strategy lays the foundation but it is the execution that turns dreams into reality and vision into tangible outcomes. My first business made me aware of myself and helped me discover more about business that I would not have learned otherwise. Success is not defined by just the outcomes you bring to the table but by the lessons you learned and the relationships you built too. Comment below what your 1st business taught you. #entrepreneurship #execution