Ashwajeet Singh

Proost Beer (Grano69 Beverages), the Delhi-based craft beer startup co-founded by Tarun Bhargava and Vijay P. Sharma, has successfully raised Rs 30 crore in its ongoing Series A funding round. Co-led by Chimes Group and Srinivasan Namala, the round also saw participation from Hyderabad Angels, The Chennai Angels, and other HNIs. The company plans to use the funds to strengthen its supply chain, expand into new markets, and enhance its product portfolio. Known for its premium quality, low-bitter beers, Proost aims to capture a 5% share of the Indian beer market by 2030. The brand competes with major players like Bira 91 and Simba. #Proost #CraftBeer #SeriesAFunding #StartupGrowth #BeerInnovation #ChimesGroup #SrinivasanNamala #StartupFunding #IndianStartups #BeerIndustry #PremiumBeer #MarketExpansion #Startup77

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For everyone in the food ecosystem in India 🇮🇳 So, last month we D2P Consultancy published a 108-page research report on the Indian Packaged Milkshake Market - 2024. Why? >>Because in the last 4 years of helping over 40+ F&B brands grow and scale, we realized there was a huge gap when it came to understanding how particular categories behave and function in the ecosystem. >>There were 2 major problems: ▶️ 1. The information was scattered all over the place. ▶️ 2. The industry reports were way too expensive & unaffordable for most brands and startups. >>To solve this problem: ▶️ 1. We created bite-sized content on our social media platforms. ▶️ 2. We then launched India's 1st community of food professionals and enthusiasts- Tasting Officers; to bring our audience honest and unbiased F&B reviews. ▶️ 3. We also carried out different tasting activities through the community for brands at an affordable price. >>However, we wanted to create solid content, that was more comprehensive with more insights and more perspectives. >>So we combined our ongoing research activities, bite-sized content, and Tasting Officer findings in one single report! >>And, after we released the report - a lot of people asked us who this report was for. So addressing this question by calling out everyone whom this report is for: 👨‍💼 1. Investors HNIs, Angels, Family Offices, VCs, and PE Funds: If you are looking to invest in a category through a brand; our research report can come in handy for you to know everything about the category and brands playing and why you should consider investing your money. Sharrp Ventures | Harsh Mariwala Investment Office Sauce.vc Fireside Ventures DSG Consumer Partners Mumbai Angels Indian Angel Network ah! Ventures Inflection Point Ventures Orios Venture Partners Saama Tracxn Artha Group Matrix Partners India Nexus Venture Partners Kalaari Capital Blume Ventures 100X.VC Kae Capital Ankur Capital Sixth Sense Ventures WEH Ventures IndiaQuotient Accel Sequoia Capital NB Ventures Anthill Ventures Helion Ventures Inventus Capital Partners IDG Ventures Vietnam Naspers Limited 👨‍💼2. Builders & Operators If you're an early-stage entrepreneur or an established business who wants to enter a specific category; we will help you build a research report to give you 360-degree and full-rounded information that will enable you to get confidence in the category you wish to build and operate into. 👨‍💼3. Incumbent Brands For market leaders in respective categories who want to experiment with categories outside their core line of business; our research report not only gives you impeccable information about the new line of business but also the whats/whys/hows for your line of growth. If you are one or any of the above - reach out to us to learn more about the process of building in-depth research reports. 🙋‍♂️ www.d2pconsultancy.com #research #report #insights

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Home #gardening startup #Ugaoo announced a Rs 47 crore #fundraise led by V3 Ventures. Existing investors DSG Consumer Partners and RPG Ventures also participated in the Series A funding round. Click on the link below to know more... Ugaoo I Siddhant Bhalinge 🪴I V3 Ventures #fundingalert #retailfunding #capitalraise #retailindustry #retailgrowth #retailing #businessgrowth #Indianretailmarket #retailresults #retailindia #retailupdates #retailsectornews #businessnews  #retailbusiness #ir #IndiaRetailing

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"There is so much to celebrate with Haldiram's". 😋🍪 Haldiram's, one of India's iconic snack brands, has been the focus of significant investor interest recently. The company's promoters initially considered selling a majority 51% stake, valuing the business between $8 to $10 billion. However, the latest reports suggest a revision in plans, with the promoters now looking to offload a smaller 10-15% stake. This shift has attracted several global investors, including Singapore's state-owned investment firm Temasek, which is in talks to acquire this minority stake at a valuation of approximately $11 billion. 😉 Temasek’s potential investment could be a precursor to an eventual Initial Public Offering (IPO) for Haldiram's. The company has been a prime target for both private equity firms like Blackstone and Bain Capital and sovereign wealth funds, drawn by its strong growth in India’s expanding snack market. Haldiram's 10-15% Stake to Investors can be several impactful outcomes: Capital Infusion: 😉 The stake sale will bring in significant capital, which can be used for expansion, research and development, and marketing efforts. Global Reach: 😉 With the backing of top global investors like Temasek Holdings, Blackstone, and Bain Capital, Haldiram's can accelerate its plans to expand internationally and enter new markets. Valuation Boost: 😉 The involvement of prestigious investors can enhance Haldiram's brand value and market perception, potentially leading to a higher valuation. IPO Prospects: 😉 The stake sale could pave the way for an initial public offering (IPO), providing an opportunity for further capital raising and public investment. Strategic Expertise: 😉 Investors like Temasek and Blackstone bring in valuable expertise and networks that can help Haldiram's in strategic decision- making and operational efficiencies. Overall, this move can significantly boost Haldiram's growth trajectory and solidify its position as a leading player in the global snacks market. What do you think about this potential impact?

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Mango Madness: A Refreshing Duo #BIGOBASKET BEST 1 TOP 1 NEAR YOU #SALESACHIN Summer is here, and what better way to beat the heat than with a refreshing and delicious treat? Today, we're spotlighting two of Pune's most beloved products: Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. These market bestsellers are not only affordable but also offer a unique combination of flavors and health benefits. Mother Dairy Classic Dahi: A Creamy Delight At just ₹10 for 80 grams, Mother Dairy Classic Dahi is a budget-friendly option that doesn't compromise on taste or quality. This creamy and tangy curd is a staple in Indian households, and for good reason. It is packed with essential nutrients like calcium, protein, and probiotics, making it a healthy addition to your diet. Frooti Mango Juicy Drink: A Tropical Escape Frooti, with its iconic mango flavor, is a refreshing and thirst-quenching drink that has captured the hearts of millions. Priced at only ₹5 for 65 ml, it's an affordable indulgence that's perfect for hot summer days. A Perfect Pair: Mango Yoghurt Combining the creamy goodness of Mother Dairy Classic Dahi with the sweet, tropical flavor of Frooti Mango Juicy Drink, you can create a delicious and healthy mango yoghurt. This refreshing dessert is easy to make and can be enjoyed by people of all ages. Recipe Ingredients * 1 cup Mother Dairy Classic Dahi * 1/4 cup Frooti Mango Juicy Drink * Honey (to taste) * Almonds or chopped mangoes (for garnish) Instructions In a bowl, combine the Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. Stir until well combined. Add honey to taste. Garnish with almonds or chopped mangoes. Serve chilled. Mango Lassi: Another Refreshing Option If you're looking for a more traditional Indian drink, a mango lassi is a great option. This creamy and frothy beverage is made with yogurt, milk, mango pulp, and spices. You can use Mother Dairy Classic Dahi as the base for your mango lassi. #PUNEPANDA #AajKuchToofanifoodi #MotherDairyDahi #FrootiMango #MangoYoghurt #MangoLassi #HealthyLiving #SummerTreats Share your own mango yoghurt or mango lassi recipes in the comments section below. Let's create a community of food lovers and share our culinary creations together! What about #AMULPREMIUMDAHI GOLD CURD New product New higher MRP Check out try BIGOBASKET UNIVERSITY SALES SALESACHIN

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Mango Madness: A Refreshing Duo #BIGOBASKET BEST 1 TOP 1 NEAR YOU #SALESACHIN Summer is here, and what better way to beat the heat than with a refreshing and delicious treat? Today, we're spotlighting two of Pune's most beloved products: Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. These market bestsellers are not only affordable but also offer a unique combination of flavors and health benefits. Mother Dairy Classic Dahi: A Creamy Delight At just ₹10 for 80 grams, Mother Dairy Classic Dahi is a budget-friendly option that doesn't compromise on taste or quality. This creamy and tangy curd is a staple in Indian households, and for good reason. It is packed with essential nutrients like calcium, protein, and probiotics, making it a healthy addition to your diet. Frooti Mango Juicy Drink: A Tropical Escape Frooti, with its iconic mango flavor, is a refreshing and thirst-quenching drink that has captured the hearts of millions. Priced at only ₹5 for 65 ml, it's an affordable indulgence that's perfect for hot summer days. A Perfect Pair: Mango Yoghurt Combining the creamy goodness of Mother Dairy Classic Dahi with the sweet, tropical flavor of Frooti Mango Juicy Drink, you can create a delicious and healthy mango yoghurt. This refreshing dessert is easy to make and can be enjoyed by people of all ages. Recipe Ingredients * 1 cup Mother Dairy Classic Dahi * 1/4 cup Frooti Mango Juicy Drink * Honey (to taste) * Almonds or chopped mangoes (for garnish) Instructions In a bowl, combine the Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. Stir until well combined. Add honey to taste. Garnish with almonds or chopped mangoes. Serve chilled. Mango Lassi: Another Refreshing Option If you're looking for a more traditional Indian drink, a mango lassi is a great option. This creamy and frothy beverage is made with yogurt, milk, mango pulp, and spices. You can use Mother Dairy Classic Dahi as the base for your mango lassi. #PUNEPANDA #AajKuchToofanifoodi #MotherDairyDahi #FrootiMango #MangoYoghurt #MangoLassi #HealthyLiving #SummerTreats Share your own mango yoghurt or mango lassi recipes in the comments section below. Let's create a community of food lovers and share our culinary creations together! What about #AMULPREMIUMDAHI GOLD CURD New product New higher MRP Check out try BIGOBASKET UNIVERSITY SALES SALESACHIN

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The Healthy Snacking Market of India..!! Few months back we released a 108 pages report on Packaged Milkshakes Market of India - 2024 Here is the link and access: https://shorturl.at/LQU25 In this report, we covered the DEPTH of the category through primary, secondary and data driven research to cover everything anyone needed to know around the Packaged Milkshakes Category. We even invited industry experts to contribute to our report. With so much appreciation on this one; we figured a need of writing more category insight reports for the following reasons: ✅ Research reports are expensive and not accessible. We are trying to undo that ✅ Most of them are objective driven and are super specific. We are crafting the report on the same line - and can further cover both length and depth of the category, if needed ✅ They are designed for specific stake holders - our reports can be used by both incumbent and insurgent brands, investors, agencies and anyone and everyone who needs to know about the category Coming back to The Healthy Snacking Category report - knowing that this is one of the fastest growing food category in India and also quiet huge; we would be covering WIDTH of the category instead of DEPTH! We are taking a few steps ahead now and would love to invite Senior Analysts and Partners from Boston Consulting Group (BCG) McKinsey & Company Bain & Company EY Deloitte KPMG India PwC India who are specifically working on the F&B Industy in India. Pls do also take out 15 seconds to contribute to our research if you’re currently snacking: https://lnkd.in/dHzdUUNi We are open to suggestion - what would you like to know about the Healthy Snacking Market of India? Do let us know within a week - we are likely to release the report by end of August! www.d2pconsultancy.com #research #report #category #insights

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Suhail Sameer, Founder of OTP Ventures and former CEO of BharatPe, shares how a conversation with Mr. Sanjeev Goenka led to launching an FMCG business, acquiring companies, and starting a fund. Catch his full story and the lessons he learned in our full episode. YouTube Link: https://lnkd.in/gJK8dqhC #podcast #business #entrepreneurship #suhailsameer #venturecapital

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After joining Gruhas Gusto – A 6-month accelerator program by Gruhas , Jubilant Bhartia Family Office, Sabre Ventures (DLF Family Office), and Anthill Ventures, Delhi based Evolve Snacks pvt ltd , a D2C health snack brand is now looking for investors to join their journey. “Our participation in programs like Gruhas Gusto involves equity exchange and a trial period of 4-6 months before investment. Successful businesses appreciate this patient approach, contrasting with the typical focus solely on revenue. Being profit-positive is in our DNA. Even with modest margins, maintaining profitability ensures sustainable growth, despite competitive pressures from lower-priced competitors like Haldiram's and others. And now we are looking at more investors to join us,” said Angad sehgal, the founder of Evolve Snacks, who is on a mission to transform the Indian snacking landscape with a unique blend of health and taste. One of the standout achievements of Evolve Snacks is its early profitability. “We are a PAT positive company, making a small 4-5% profit on our revenue,” Sehgal highlighted. This focus on profitability has attracted significant interest from investors, including being part of the Gruhas Gusto program. “Businesses that have lasted longer appreciate being PAT positive. They don’t understand why you’re burning so much money,” Sehgal remarked. Discussing the company’s roadmap, Sehgal asserts that the next six months are crucial for the company, as they already have one or two investors lined up. Read full story here: https://lnkd.in/gNK9eEwj #snacks #evolvesnacks #healthysnacks #d2c #foodindustry #startups #emergingbrands ITI Growth Opportunities Fund 50K Ventures Ashu Agrawal

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BEER & BHUJIYA: Quick Thoughts! United Breweries Ltd. - Beat On Reported Results - Good Pick-Up in Premium Volumes - Growth Led by North & West Regions Q2FY25 vs Poll - Revenue at 2117 Cr vs Poll at 2070 Cr - EBITDA at 227.2 Cr vs Poll at 218 Cr - Margins at 10.7% vs Poll at 10.5% - PAT at 132.3 Cr vs Poll at 128 Cr Key Internals - Total Volume +5% vs Expected 6-7% growth - Premium Volume growth at 27% - Gross Margins +81 Bps QoQ What could’ve been better? - Gross Margins -70 Bps YoY - Street expected stronger growth in Karnataka and other Southern States given focus and efforts Bikaji Foods International Ltd. - India - Good Performance; led by Sweets - Highest revenue growth in the sector so far - Volume growth at 15% Q2FY25 YoY Revenue +18.5% at 721.1 Cr EBITDA +21.7% at 106.7 Cr Margins at 14.8% vs 14.4% PAT +14.7% at 68.58 Cr Segment Revenue - Ethnic Snacks +10.5% at 460 Cr - Sweets +22% at 126.5 Cr - Western Snacks +23.2% at 59.6 Cr - Papad +26.2% at 29.4 Cr #FMCGisLife #StockMarket #PCG #India #Beer #EquityResearch #Analysis #MalooMusings

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"The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and milk products under the brand name Amul, has increased the prices of fresh pouch milk by approximately ₹2 per litre, effective in all markets across the country. The new milk prices, effective June 3, come immediately after the seven-phase Lok Sabha elections concluded. Gujarat-based GCMMF defended the move to hike prices by stating, “The increase of ₹2 per litre translates to a range of 3-4 per cent increase in MRP, which is much lower than average food inflation. It is worthwhile to note that since February 2023, Amul has made no increase in prices of Fresh Pouch milk in major markets.” “This price hike is being done due to an increase in overall cost of operation and production of milk. Our member unions have also increased farmer’s price approximately by 6-8% over the last one year,” the statement added. GCMMF also stated that, as a policy, it passes on almost 80 paise of every rupee paid by consumers for milk and milk products to the milk producers. “The price revision shall help in sustaining remunerative milk prices to our milk producers and to encourage them for higher milk production,” it added." https://lnkd.in/gRRWM78Z

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AZB & Partners is representing Bharti Enterprises in connection with Agro Tech Foods Limited proposed acquisition of Delmonte Foods, a joint venture between Bharti Enterprises and Del Monte Pacific, through an INR 1,300-crore share swap transaction. The transaction team at AZB & Partners is led by Senior Partner Anil Kasturi and Partner Ashish Pareek, with support from Senior Associates Kaushal Prabhat and Kanika Jaggi, and Associates Mohit Sharma and Sheetal Aery. In addition, the Competition Commission of India (CCI) team is guided by Partner Hemangini Dadwal, supported by Senior Associate Chandni Anand and Associates Ileina Srivastav and Ojasvi Mishra. Read more: https://lnkd.in/eHKFXa3Q #thecourtroom #deals #announcement #lawfirmupdates #acquisition

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Godrej Food Trends Report 2024 names the best street food cities in India Link in the comments Rushina Munshaw Ghildiyal #mediabrief #GodrejFoodTrendsReport2024 #research #marketing #media

GO DESi Raises Rs 41 Crore in Funding Round. We are thrilled to report that Go DESi, a leading player in India's packaged food industry, has secured a whopping Rs 41 crore in its latest funding round, led by Aavishkaar Capital. Existing investors Rukam Capital, Roots Ventures, and DSG Consumer joined the investment, highlighting the growing confidence in the company's vision and potential. Founded by the dynamic duo Vinay Kothari and Raksha Kothari, Go DESi aims to be India's top DESi impulse brand, offering authentic regional flavours to consumers nationwide. With this fresh capital injection, the company is set to expand its business reach, diversify its product range, and fortify its production capacity. Vinay Kothari, the founder of Go DESi, expressed his enthusiasm for the immense opportunities in India's packaged food industry, which is experiencing a robust growth rate of 20–25 per cent annually. He emphasized that the partnership with Aavishkaar Capital will enable Go DESi to accelerate its marketing efforts, scale its geographic presence, and enhance its distribution channels. This investment is a significant milestone for Go DESi. It marks the seventh investment by Aavishkaar India Fund VI in sectors contributing to India’s financial stability, sustainable agriculture, consumer goods, and environmental sustainability. In addition to securing funding, Go DESi has been actively involved in various programs to foster entrepreneurship and innovation in the food industry. The company's participation in the Upaya Agri cohort, Wadhwani Foundation’s FMCG scale-up programme, and incubation at Indian Institute of Management Bangalore underscores its commitment to growth and excellence. Stay tuned as Go DESi revolutionises India's snacking landscape, one delicious bite at a time! Read More: https://lnkd.in/gFZ6SK9H #GoDESi #PackagedFood #FundingNews #AavishkaarCapital #RukamCapital #RootsVentures #DSGConsumer #Entrepreneurship #Innovation

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The Ministry of Commerce and Industry has stepped in to remind e- commerce platforms not to label products like Cadbury Bournvita as 'health drinks' & pointing out that such a category doesn't exist in the Food Safety and Standards Act. Similarly, the Food Safety and Standards Authority of India (FSSAI) has advised against calling dairy, cereal, or malt-based beverages 'health' or 'energy' drinks to prevent any confusion among consumers. According to The Times of India, e-commerce platforms are updating the categorization of products such as Bournvita, Horlicks, and Boost, now labeling them as 'nutrition drinks'. Big Basket has already taken steps to eliminate the 'health drinks' category from its search options, while Horlicks is now listed as both 'health and nutrition' drink on Swiggy Instamart. Flipkart, which is owned by Walmart, is reportedly in the process of reclassifying these products. Earlier this month, the Union Ministry of Commerce and Industry issued guidance to all e-commerce companies to remove such beverage mixes from the health drinks category since it doesn't align with India's food safety standards. Despite this change, industry executives don't anticipate any negative impact on sales, as mentioned in a report by Financial Express. These drinks were traditionally known as 'MFD' or Malted Food Drinks, but most consumers didn't really use that term; they usually referred to them by brand names. Although this designation initially started as an internal thing, it gradually found its way into advertising, even though it wasn't meant to imply health benefits. Brands like Bournvita, Horlicks, and Boost, which are high in sugar, can pose health risks, especially for kids, leading to problems like obesity, type 2 diabetes, and dental issues. This whole situation highlights the need for honest and clear communication during difficult times. Instead of resorting to legal threats and hostility, brands should be open to talking with consumers and addressing their worries. The rise of influencer activism has also changed the way brands communicate in the digital world. East India Retail Connect Saheli Choudhury

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FMCG Companies Bet On Premium Trend Amid Demand Slump The FMCG industry does not see a full revival in urban demand to set in until at least mid-next year. This is even when companies are betting on premiumisation to derive growth from the bigger cities, where consumers are seeking high-quality products and convenience to partly make up for the sluggishness that has weighed on overall consumption. Premiumisation will help improve value growth in 2025, Mohit Malhotra, CEO at Dabur India, told TOI. "Premiumisation has helped in many categories as consumers seek to upgrade their lifestyles and prioritise new experiences. This will continue while a few categories may possibly see some trading down due to inflation," Tarun Arora, CEO at Zydus Wellness, which makes products like Complan and Glucon-D, said. In 2025, growth will be led by premium and value-up and experiential offerings, according to industry executives. Categories like liquid beauty (including body wash, face wash), western snacks and instant coffee are entering more households, indicating shoppers' willingness to try premium categories, analysts at marketing data and analytics firm Kantar said. The fast moving consumer goods sector recorded a growth of 4.3% as of Oct 2024, lower than the 6.4% growth it saw in the year-ago quarter and 4.5% seen in the previous (July) quarter, recent data by Kantar showed. High inflation has shrunk household budgets of the urban middle class, eroding their ability to spend. A bountiful monsoon, however, has spurred recovery in rural regions, which continues to hold. Volatile commodity prices and surging food inflation have particularly impacted urban discretionary spending. Consumption levels in the quarter ending Sept this year dipped to their lowest point in the past two years. For Marico, the digital-first and premium brands within its portfolio are showing resilience and growth, MD & CEO Saugata Gupta said. He expects urban consumption to revive in a couple of quarters. For Nestle, in fact, e-commerce delivered high double-digit growth, which was the highest in the last seven quarters contributing to 8.3% of domestic sales in Q2 of 2024-25. Some sections of the industry are, however, batting for some policy push to spur mass consumption in urban areas as rural growth alone may not be able to compensate for the broader slump in urban demand, the revival of which is still at least a good six months away. The ability of rural to fully offset the urban slowdown will hinge on overall inflation and in particular food inflation, settling down along with broader economic conditions being more conducive. "Without relief from inflation or some demand impetus from govt, achieving significant improvement in mass consumption might be an uphill task," Arora said. The upcoming budget should consider "proactive measures" to stimulate consumption in the larger economy, said Aasif Malbari, CFO at Godrej Consumer Products.

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https://lnkd.in/d6YRBHuz voting lines for FMCG MARKET INDIA KING ZEPTO? D MART? FMCG KING WHO? Zepto Sets Sights on the Throne: Can They Outrun DMart? #dmart #zepto #BIGOBASKET UNIVERSITY OF SALES #SALESACHIN The Indian FMCG landscape is heating up! A new challenger, the quick commerce (q-commerce) leader Zepto, has emerged, boldly declaring its intention to dethrone the reigning champion, DMart, within the next 18-24 months. This sets the stage for a thrilling race that will redefine customer convenience in the FMCG space. Zepto's Recipe for Disruption: Speed Demon Deliveries Zepto promises a game-changer: lightning-fast delivery of groceries and essentials within minutes This unprecedented convenience factor is likely to resonate with busy urban millennials and Gen Z who prioritize speed over physical store visits. Hyperlocal Focus To ensure rapid deliveries, Zepto strategically places micro-warehouses in densely populated areas. This hyperlocal approach allows them to cater perfectly to the needs of time-pressed city dwellers. Data-Driven Decisions Unlike traditional stores, Zepto leverages the power of data analytics. By predicting customer needs and optimizing inventory management, they ensure they have what customers want, exactly when they want it. DMart: The Established FMCG Giant However, dethroning DMart, a $30 billion titan with a vast physical store network, is no small feat. Here's why DMart remains a formidable force: Brand Loyalty DMart has cultivated a loyal customer base by consistently offering high-quality products at competitive prices. This trust and loyalty are not easily replicated Economies of Scale DMart's established supply chain and bulk purchasing power allow them to offer competitive pricing, making them a go-to option for value-conscious shoppers. The While Zepto's potential for growth is undeniable, the future of FMCG retail might see a more nuanced scenario: Zepto's Target Audience Busy urban millennials and Gen Z who prioritize convenience and speed are likely to embrace Zepto's offerings, making them a strong contender in this segment. DMart's Stronghold Value-conscious shoppers who appreciate the in-store experience, bulk-buying options, and brand loyalty are likely to remain loyal to DMart. Zepto's Growth Trajectory: Factors to Consider Whether Zepto can significantly close the gap with DMart depends on several key factors: Expansion Strategy Scaling their hyperlocal model efficiently across different cities will be crucial for Zepto's national ambitions. Can they maintain their speed advantage as they expand geographically? Maintaining Delivery Speeds As Zepto expands, ensuring consistent delivery within their Product AssortmentBroadening their product range beyond essentials to include a wider variety of groceries could attract a larger customer base and compete more directly with DMart Zepto's Recent Funding Boost

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GTM with Girish ⏩ #11 New Product Development in the CPG industry If there is one thing that we have learnt in the last 2 decades about consumer preferences; it's that they are constantly evolving. The modern generations get bored real quick and are spoilt for choices. This leaves no choice for brands but to constantly innovate and experiment. There are several factors that can make or break a new product in the market like timing, competitor reaction, category trend and much more. But in this edition, I want to emphasize on increasing your chances to get a new product launch successful. Following the right approach increases the probability of a positive consumer outlook. Using the Nigerian FMCG market as the reference point, here is how to approach new product development: 1. Market Research: Understand consumer needs, preferences, and market trends to identify potential opportunities. Primary research conducted in various sub-markets tell you the various local taste preferences that can be flirted with as an existing brand. For example - East Nigeria has high consumption of Crayfish, whereas the North is inclined towards beef, suya. 2. Product Development: Iterate, reiterate and create ‘the’ product that addresses identified market needs and aligns with your brand strategy. Brand, Product and Regulatory teams need to work in tandem to get the desired output. 3. Testing and Validation: You probably will have 2-3 different versions basis different formulations and need to find the winner. Conduct AB product testing’s to understand the version which is set to go head-to-head against the best alternate in market. This is a crucial litmus test of the quality, functionality, and appeal to the target audience. 4. Brand Positioning: Develop a clear positioning strategy that differentiates the product from competitors and resonates with the target market. It can be a new flavour, it can be competitive pricing, or it can be new communication basis TG insight. But it 100% needs a competitive advantage. 5. GTM Strategy: Create a comprehensive marketing plan including pricing, distribution, promotion, and advertising strategies. I personally believe you should pilot the product in a limited environment to monitor and learn closely about trade and consumer reactions and make necessary adjustments. 6. Launch Execution: Execute the launch plan, including product distribution, advertising campaigns, and promotional activities. Some early metrics that need to be closely monitored first few months are Distributor Reorders, Redistribution Reorders, Social Media Reactions, BTL activity feedback. Launching a new product in the Nigerian FMCG market requires a deep understanding of local market dynamics, consumer behaviour, and regulatory environment. Leveraging strategic insights via cross-functional coordination, businesses can position their products for success in Nigeria's dynamic and fast-growing FMCG market. #consumer #fmcg #nigeria #npd

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