Trust….. The most under-recognized tool to guarantee brand loyalty. The Cannabis industry is no different than others when building a brand. Build trust, then leverage that trust via first-person data to create a product tailored toward your customer. Miss Grass has done this exceptionally. Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests. This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following: How to convert an online Community to a brand Brand iteration Importance of terpenes combinations for consistency Using first party data to drive decisions Guest Links: https://twitter.com/MissGrass https://www.instagram.com/kdebz/ https://www.instagram.com/missgrass/ https://missgrass.com/ Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: 🎥 YouTube: The Dime 📸 Instagram: The Dime 🐣 Twitter: Bryan Fields, Kellan Finney
Trust…..
The most under-recognized tool to guarantee brand loyalty.
The Cannabis industry is no different than others when building a brand.
Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.
Miss Grass has done this exceptionally.
Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.
This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:
Guest Links:
Follow us: Our Links.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime
🐣 Twitter: Bryan Fields, Kellan Finney